We are fully committed to implementing and complying with the Personal Data (Privacy) Ordinance (“Ordinance”). Every effort is made to ensure that we handle and protect your personal data according to its requirements.
Kinds of Personal Data Held
There are two broad categories of personal data held in SCMP Hearst Hong Kong Limited (“SCMP Hearst”). They are personal data contained in:
Subscription and Free Trial Records
, which include records containing information supplied by individuals who explore or subscribe to any print or electronic publication of SCMP Hearst.
, which include personal data provided to SCMP Hearst from individuals for participating promotional, entertainment and training activities organized by SCMP Hearst, either on its own or jointly with its business partners.
Main Purposes of keeping Personal Data
Personal data held in:
These are kept for the purposes of: (i) administering the subscription and free trials; (ii) responding to and taking follow-up action on existing or potential subscribers’ inquiries; and (iii) improving on such services.
Please note that we need to disclose your personal data in the Subscription and Free Trial Records to:
(a) Credit card companies, financial institutions and debt collection agencies for processing or handling your payment and/or any amounts that you owe us;
(b) Our professional advisors (such as lawyers, accountants and financial advisors) to assist us with attending to such matters as stated in (i) and (ii) above under the “Subscription and Free Trial Records” section; and
(c) To such persons or institutions and for such purposes as required under law or by an order of a court, regulatory authority or governmental body.
These are kept for: (i) administering the promotional, entertainment and training activities (collectively the “Activities”); (ii) responding to and taking follow-up action on existing or potential attendees’ inquiries; and (iii) improving the Activities.